McDonald’s Launches ‚McNuggets Land‘ in The Sandbox: Explore History!

•McDonald’s has launched a new metaverse experience using The Sandbox (SAND) blockchain.
•The experience, called “McNuggets Land”, allows users to explore the history of Chicken McNuggets and participate in mini-games.
•The Sandbox is set to continue development this year with more self-publishing features and tools.

McDonald’s Launches ‚McNuggets Land‘ Experience on The Sandbox

Fast food giant McDonald’s has launched a new metaverse experience using the virtual world blockchain The Sandbox ( SAND ). According to a statement from Animoca Brands, the company behind The Sandbox, McDonald’s Hong Kong has built a new metaverse game experience called “McNuggets Land” for the 40th anniversary of Chicken McNuggets.

Explore History of Chicken McNuggets

Animoca says that users can explore the history of Chicken McNuggets in a virtual art gallery, serve McNuggets to customers in the virtual McDonald’s-themed game experience and participate in other mini-games to challenge their digital skills.

The Sandbox Developing Self-Publishing Features

Says Sebastien Borget, co-founder and chief operating officer of The Sandbox, “Web3 technology can deepen the relationship between users and many brands, and users are increasingly aware of the true value of displaying digital identities… The launch of the self-publishing feature now allows our partners to share virtual experiences with every customer at any time, thereby realizing the true potential of Metaverse and creating monetary value for brands. Every time users enter The Sandbox, the user experience will be richer and more satisfying, so the platform will quickly become a virtual cultural zone.” Animoca also says that The Sandbox is set to continue development this year, providing brand partners and users with more “self-publishing features and tools.”

Benefits Of Web3 Technology

Web3 technology offers benefits such as helping companies deepen relationships with customers through digital identities which display real monetary value for brands. This helps improve user experiences by allowing them to access virtual experiences quickly with no delays or long loading times.


In conclusion, McDonald’s Hong Kong has launched its „McNugget’s Land“ metaverse game on The Sandbox blockchain platform for celebrating its 40th anniversary for Chicken McNugget’s product line! Additionally they are set to continue developing self-publishing features that will provide brand partners with even more opportunities!